HOSSKILLS – Digital Skills for the Hospitality Sector
Project at a Glance
Duration
2024 – 2026
Budget
60,000 €
Countries
Spain, Denmark, Romania
Focus Area
Digitalisation, entrepreneurship, and innovation in hospitality and tourism
Target Groups
VET students, unemployed youth, aspiring entrepreneurs, hospitality businesses, trainers, and education providers
Why this Project Matters
The hospitality and tourism sector is one of the most dynamic in Europe, but also one of the most vulnerable to disruption. Global crises, changing consumer habits, and digital platforms have transformed the way people book, pay, and experience services.
While large chains have resources to adapt, small businesses and young professionals risk being left behind. Many lack the digital skills needed to thrive in this new environment.
HOSSKILLS addresses this gap by combining practical digital training with entrepreneurial skills, ensuring that the hospitality sector is not just surviving — but innovating.
Our Approach
The project is structured around creating tools and resources that bring digitalisation directly into hospitality training and practice:
- 📚 Digital Skills Curriculum
- Modular, flexible, and mobile-friendly content for VET learners.
- Covers digital marketing, online reservations, digital payments, and delivery systems.
- 🎥 Role Model Stories
- Video case studies of successful hospitality businesses that have embraced digital tools.
- Inspiration for students and entrepreneurs through real examples.
- 🛠 Entrepreneurship Pathways
- Practical guidance on how digital tools can open business opportunities.
- Support for learners to go from “employee mindset” to “entrepreneurial thinking.”
- 📢 Dissemination & Training
Courses, multiplier events, and digital resources to spread methods widely across Europe.
Digitalisation – Equipping Entrepreneurs with Modern Tools
Digital transformation is reshaping the hospitality industry, and HOSSKILLS ensures entrepreneurs have the knowledge and confidence to keep pace.
Our digital skills training is designed to be practical, accessible, and directly applicable to real business operations — helping entrepreneurs save time, attract more customers, and deliver better experiences.
Participants explore a wide range of digital tools and strategies, including:
Social Media Management – Build your brand online, attract new guests, and create engaging content that converts followers into customers.
Online Booking Systems – Learn to manage reservations efficiently and provide a seamless customer experience through digital booking platforms.
Review Management – Discover how to monitor and respond to online reviews, build trust, and strengthen your reputation across platforms.
Mobile Applications – Explore how mobile-friendly tools can streamline communication, orders, and customer engagement.
Email Marketing Tools – Use newsletters, automations, and personalized campaigns to nurture loyal customers.
Payment Gateways – Integrate secure and user-friendly payment options to simplify transactions for both guests and staff.
PMS Systems (Property Management Systems) – Understand how hotel automation tools can optimize daily operations and improve efficiency.
CRM (Customer Relationship Management) – Learn to organize client data, track interactions, and personalize the customer journey.
Chatbots and Virtual Assistants – Implement AI-driven solutions to handle inquiries, bookings, and customer support — even outside business hours.
Expected Results
Aalborg Institute for Development’s Role
The Aalborg Institute for Development (AID) is a key partner in HOSSKILLS, bringing its expertise in entrepreneurship training, digitalisation, and SME support. AID contributes to curriculum development, business-focused training modules, and dissemination activities to ensure that the project reaches entrepreneurs and small businesses in Denmark and across Europe.
Looking Ahead
HOSSKILLS is currently being implemented. In the months ahead, partners will release the first training modules, showcase role model businesses, and begin piloting the curriculum with learners and entrepreneurs.
